Corporations today spend billions of dollars to recruit, train and retain top-notch talent. They know that hiring the best can have a huge impact on the bottom line and share holder value. Senior leadership is especially important and these people are tasked with creating enormous results, and thousands of jobs and millions of dollars can ride on their ability to think critically and lead effectively under tremendous amounts of stress. Yes, these leaders are amazingly well compensated for their suffering, but how can companies keep their leadership performing at consistently high-levels when executive burn-out is at an all time high?
The answer is simple, INVEST IN WELLNESS.
This article from Bloomberg.com is a glimpse into what one of the largest corporations in the world has done to help stem the tide of executive burn-out. Teaching executives how to care for themselves pays huge dividends. Johnson&Johnson invested millions of dollars in creating a program for their own team that brought three very powerful transformational tools together in a truly holistic approach to personal/executive empowerment. Executive, nutritional and behavioral coaching are all powerful tools, and even more so when used together. J&J is such a believer in the Dollars and Cents of this approach that they are now offering their Premier Executive Leadership program to other Fortune 500 companies for $100,000 a pop.
It is incredible to see that Corporations are finally beginning to see the power of executive wellness in and how it can increase profit and productivity…Imagine what those same tools can do for all of us.